YSL Beauty Lets Consumers Create Custom Lip Color Shades with Perso and ModiFace Try-On Tech

February 1, 2022

L'Oréal has launched the Yves Saint Laurent Rouge Sur Mesure Powered by Perso, an at-home device that makes it possible for users to create customized lip color shades in YSL's signature Velvet Cream Matte Finish lip color formula. 

The process is easy - colour cartridge sets of YSL's reds, nudes, oranges, and fuchsias are inserted into the device, which is connected to the Rouge Sur Mesure app. There, the user can create and virtually try thousands of unique lip color shades by using three features: 

● A shade wheel, with real time Virtual Try On powered by ModiFace 

● Shade matching based off of an image 

● An artificial intelligence powered shade advisor 

The device then dispenses a perfect single use portion of the shade into its lid, which acts as a compact luxury case and makes it possible for you to use your new lip color on the go. A complimentary application brush is also included. 

The app connects users to the YSL Rouge Sur Mesure Powered by Perso community, where they can share their creations, view trending shades in a Discovery page, and access exclusive beauty content.