Organic Beauty Brand La Provençale Launches Virtual Try-On

February 15, 2022

L’Oréal’s organic beauty brand, La Provençale, has launched ModiFace Virtual Makeup Try-On technology through their online site.

The exciting tech endeavour coincides with the launch of the natural beauty brand’s first ever makeup collection. Customers will now be able to experience the new products virtually, allowing them to find their La Provençale look from the comfort of their home. The entire product catalogue, consisting of organic face, lip, and eye products, are enabled with ModiFace VTO. This will serve as a key part of the collection’s success as it is primarily available online.