Perfume's Club New Partner of ModiFace "Virtual Mirror"

August 31, 2021

Perfume's Club, the independent e-commerce perfume shop that offers beauty products, has incorporated ModiFace Virtual Try-On technology on its website. This partnership allows customers to browse their site and see how a L'Oréal brand product looks on them in real time by using ModiFace's artificial intelligence.

The experience is simple: just click on a product with the camera icon on it and you will see the "Virtual Try-On" button, through which you will be able to upload a photo or use the device's camera and see how eyeshadow, lipstick, or foundation looks on you. The uniqueness of it lies in its realistic results - artificial intelligence adjusts product rendering automatically in various lighting conditions based on shade information provided by L'Oréal brands like Lancôme, YSL Beauty, L'Oréal Paris, and Maybelline NY.

Today, these services are not only fun, but necessary for users. Web experiences have reported a significant conversion impact. Driving users to a Virtual Try-On results in them spending 4x as long on the page. As a result, virtual testing services have contributed to the rise of beauty product e-Commerce in Spain.