Druni Incorporates ModiFace Virtual Try-On

August 31, 2021

Druni is the latest e-commerce retailer to join the list of sites that have launched ModiFace Virtual Try-On Tech.

Thanks to ModiFace's artificial intelligence, Druni's customers can now try on their favorite L'Oréal brand makeup products from their homes in real time. The process is simple: find the try on icon on the product, click on it, activate the device's camera or upload a photo, and see the results instantly. Customers can choose between different shades until they find the perfect one.

This tech makes the process of shopping online more fun and eliminates doubts about buying a product that doesn't suit you. The VTO also allows you to make informed decisions by having a more accurate shopping experience.

From the company's point of view, conversions are one of the most important metrics for e-commerce, and the data reveals a 2.4x increase in intent to purchase for users after trying VTO. Guillaume Sonolet, Chief Marketing Officer of L'Oréal Spain, claims that "it is a tool that generates customer loyalty, because it multiplies the time spent on the website by 4x and the purchases are doubled". For these reasons, Druni has become a new partner with ModiFace "Virtual Mirror" technology.