Lancôme Launches "Summer in Provence" Social Filter

August 17, 2023

Lancôme launched their “Summer in Provence” social filter animation exclusive to EMEA travel retail which leverages ModiFace’s virtual makeup try-on technology.

The filter accessed through scanning a QR code, includes 3 fresh summer makeup looks, “Sublime Idyle”, “Fresh Glow” and “Golden Hour”; all inspired by Lancôme products to be used at different times of the day. Users can effortlessly tap to  share their Lancôme branded selfie or video to their socials.