JR Heinemann Israel Launches ModiFace Virtual Makeup Try-On

July 31, 2023

The market leading duty free retailer, JR Heinemann Israel, launched ModiFace's Virtual Try-On for L’Oréal makeup brands on their website.

This convenient online shopping experience allows travellers to browse and pre-order an assortment of products ahead of their trip, while also taking advantage of duty free pricing and exclusive discounts. The products can then be easily picked up directly in-store at the airport to bring abroad or take home later. 

The ModiFace Virtual Try-On is now available on the JR Heinemann Israel website product pages for brands such as L’Oréal Paris, Armani, Lancôme, YSL and Helena Rubinstein. Consumers can virtually try on their desired makeup products and feel confident that they’ve chosen their perfect shade!

Try it out for yourself HERE