Essie Launches Virtual Try-On with ModiFace Tech

June 11, 2021

Essie has leveraged ModiFace technology to launch a first of its kind virtual try-on tool for the iconic nail polish brand, aptly titled Essie On Hand. The experience gives customers the ability to see how a shade will look on their own live image, photo, or model directly on the Essie website. The technology also makes it possible to try out preset nail art looks with the click of a button.

“Bringing to life the nuance of color and seeing the result when it's applied using the image of your real hand is what the try-on tool is all about”, says Alanna Mcdonald, president of Essie, Maybelline New York, and Garnier. ModiFace technology is able to capture subtle differences between shades and finishes, and tracks the contours of your nail beds in real time to apply shades to your individual nail shape.

Customers can easily add to cart and check out with any shade they like directly from the experience, making the process of shopping for nail polish online easier than ever before. Check out the Essie On Hand experience today!