Flipkart Launches ModiFace Powered Skin Analyser

January 2, 2024

Flipkart, India’s homegrown e-commerce marketplace, launched the Skin Analyser on their mobile app. It provides tailored skincare recommendations through technologies such as AR and AI based on their individual skin types and concerns.

The AI-based feature was introduced at Flipkart's 'Glam Up Fest' in Mumbai, making it the first integration for ModiFace to provide its category-wide skin analysis technology to an e-commerce platform based in India. In line with Flipkart’s commitment to leverage next-gen technology for enhanced customer experience, the innovative feature aims to cater to diverse shopper demographics by providing detailed insights about skin health at their fingertips.

The Skin Analyser seeks to transform how individuals approach their skincare regimen. It is available for all skin types, including Oily, Normal, Combination and Dry Skin. By taking a selfie and responding to a few simple questions regarding their age and skin type, users can get a customized skin evaluation in a few minutes. Based on these inputs, the skin analyser provides customers with an objective scoring of their skin type on multiple dimensions - Pores, Wrinkles Pigmentation, Radiance, Fine Lines, Acne, Firmness. The Analyser then recommends a specific care routine with advice from beauty experts, as well as a detailed product routine with customized product recommendations across 7 stages - Cleanse, Prepare, Treat, Moisturize, Care, Targeted, Protect, based on the customer’s chosen focus area(s).

This simplifies the traditional skin diagnosis process and enables consumers to effortlessly purchase the recommended products directly from Flipkart’s skincare catalog.