Drive VTO Engagement with Discoverability & Activation
October 16, 2024
Beauty Tech, a powerful lever for growth, is revolutionizing the beauty industry. Interactive and engaging, it captivates consumers, elevates brand awareness, and ultimately drives conversions.
Imagine giving your consumers the power to become their own makeup artists with just a tap on their screen. That's the magic of ModiFace's Virtual Try-On (VTO) technology, which offers a truly personalized beauty experience. By seamlessly integrating VTO and prioritizing its visibility and discoverability, you can unlock its potential to dramatically increase sales and engagement. Ready to learn how VTO can make a high impact on your brand? Let's dive into our comprehensive guide!
5 Tips To Boost Your Virtual Try On Engagement
1. PRODUCT DETAIL PAGE INTEGRATION
PDPs provide detailed information about products, including descriptions, ingredients, usage instructions, and customer reviews. E-commerce traffic naturally directs users to PDPs. By integrating your VTO feature on these pages, you’ll enhance engagement and boost conversions. Adding a prominent and clear 'VIRTUAL TRY ON' button can further increase user interest and interaction.
2. EYE-CATCHING BANNER INTEGRATION
Transform your website or app with vibrant banners that boost the visibility and appeal of your VTO service. Place these dynamic banners on your homepage and category pages to:
Showcase the Latest Innovations: Highlight cutting-edge beauty tech and new product lines to captivate and engage users.
Draw Attention with Stunning Visuals: Use bold graphics and striking images to entice users and drive curiosity.
Highlight Exclusive Offers: Direct users to exciting promotions and discounts to enhance VTO interactions.
Banners are your secret weapon to energize users and make your VTO service a must-try experience!
3. THUMBNAIL ICONS
Let your users know that VTO is available by adding a visual icon on your product thumbnails on product search pages! Add a visual icon to your product thumbnails to highlight VTO features. Icons can represent various functions such as skincare analysis, makeup tutorials, or product categories like skincare and haircare. They enhance user navigation, making it easier to explore the platform or app, and encourage engagement through interactive experiences like virtual makeup try-ons or AR simulations. By weaving icons onto your product search pages, you can increase time on site, boost conversion rates and help customers make informed choices.
4. STEP BY STEP USER GUIDE
In addition to virtual try-on experiences, ModiFace services can be used to provide educational content and preset looks created by makeup artists. This then helps customers find new looks that could be right for them and give them confidence. Beauty tech solutions can be used to provide tips to consumers, as well as product recommendations. By incorporating virtual try-on’s within newsletters, blogs, and even influencer content, you can open up valuable educational resources to consumers and position retailers and brands as trusted authorities in the beauty industry and build stronger relationships with customers.
Another way to ensure a virtual try on service gets high impactful engagement which can lead to successful conversions is to educate consumers on the service, what it is, and how to use it. Having a VTO is wonderful but if the consumers can’t find it on a website or know how to use it, it won’t make as big of an impact. Including an easy 3-step guide located on your beauty landing page or homepage can assist with gaining service usage. In one view, users can see how quick and simple the tool is to use, and how easily they can leverage the service for their personalized needs, try out their favorite products and then easily add to cart.
5. QR CODE REDIRECTION
QR code redirection offers a seamless way to connect consumers with your services directly from any point of sale! By incorporating QR codes into marketing materials, packaging, or in-store displays, you provide an efficient gateway for consumers to access exclusive content, in-app services or explore product details. This technology enhances user experience by streamlining access to your VTO and driving engagement and conversions. Leveraging QR code redirection ensures that your beauty tech services are just a scan away, making it easier for users to stay informed and connected.