Armani Beauty Launches Face Maestro AI-powered Service

October 28, 2021

Armani has launched a revolutionary augmented reality virtual makeup try-on with Face Maestro—the brand's first digital service that leverages artificial intelligence to analyze seven of the user’s facial features. The algorithm is trained on over 10,000 photos to provide user specific makeup recommendations.

The service’s variety of makeup looks are created for a diverse range of facial features, shapes and skin tones. Each product recommendation is customized to enhance the user’s individual beauty. The experience then provides simple to follow tutorials with professional application tips that make it easy for customers to recreate their look in real life.

The Face Maestro service launched on WeChat this month.